Our Story
|
Historical Background:
Formerly known as Filipinas Broadcasting Association, Incorporated (FBAI), it is a medium-sized broadcasting company that started with a single AM Radio station known as DYRF. This station was founded by the Redemptorist Fathers (CSsR) in 1968 in Cebu City upon the inspiration of the late Julio Cardinal Rosales. However, after eleven years of operation, the station was sold to the SVD-PHS Fathers (Society of the Divine Word-Philippine South, Inc.) in 1979. In 1981, the company entered into contract with a professional management agency to manage the station’s programming, drama production and marketing. In 1983, station DYRF-AM steeped-up its political advocacy against the Marcos regime by promoting the cause of exiled Ninoy Aquino, and reached its listenership heights when the latter was assassinated. The station dominated the primetime slots anchored by the late Inday Nita Daluz. Thereafter, various business partners took turn in operating DYRF. By 2002, the company took over the management of DYRF and DYDW-FM. In 1989, station DYDW-AM Radyo Diwa Tacloban was blessed and inaugurated, with the special attendance of the local Church hierarchy, SVD priests and brothers, and German Ambassador, Dr. Peter Scholz. It has consistently received awards and appreciations by various government and non-government organizations for its exemplary public service. In 1992, a tri-partite Memorandum of Agreement was signed by the company with two private management companies to manage the marketing, programming, and production of station DYDW-FM Cebu. It became known as the Citylite 89.1 the light of the city. Now, it is known as Power FM 89.1 Cebu under the direct management of the company. On March 25, 2005, the last added station DYAJ-FM Ormoc was officially opened which provided the needed broadcast services to the budding and economically prosperous city of Ormoc. Now, it is the dominant radio station of the city for its various community services in partnerships with the local Church, local government units and non-government agencies. The primary concern of the management is to pursue a competitive programming and sales strategy that would enable the company to earn a respectable return on investments, perhaps higher than its cost of investments and, thus continue the SVD Mission. |
Word Broadcasting Corporation
It is a non-stock and non-profit organization that aims to be an evangelizing and fiscalizing presence in the AM radio broadcast industry in Cebu as well as providing entertaining and relaxing music in the FM radio broadcast industry. Its AM radio broadcasting strategies may be described as fearless commentary; balanced view; and accurate news and reporting guided by the ethical standards set by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) and the social teachings of the Roman Catholic Church. WBC Stations
Stations owned and operated by the Word Broadcasting Corporation are DYRF-AM Radio Fuerza Cebu (1215 kHz), DYDW-Power FM Cebu (89.1 MHz), DYAJ-Power FM Ormoc (90.3 MHz) with the tasks of informing, entertaining, educating, instilling moral values, providing public service, and helping in character and nation-building. Station DYRF- AM Radio Fuerza
It gained its credibility and image as a prophetic station and become one of the dynamic AM radio stations in Cebu City due to its fearless commentaries, balanced views and reporting since the days of the Martial Law regime up to the present. This station has remained untainted by political biases due to its seasoned and passionate broadcasters, professional technical staff, responsive management, and hundreds of good-hearted volunteers (Alagad sa DYRF) from different walks of life. 
|
